The value of visualising data – the visuospatial mind at work

Case studies and presentations
Livestream
Poster
Professional development

Time

Friday 24 February
9:05am

Location

Auditorium

Speaker

Sarah Olesen

Senior Writer, Editor and Data Visualisation Consultant

Biotext

Abstract

We now have a better understanding of how readers are persuaded by statistics, graphs and other data displays, such as infographics.

Data have found an equal position alongside words and images as a source of evidence and storytelling in many forms of publication. This includes evaluations and analyses, which involve often large amounts of data about the pre-existing situation, interventions and their impacts. Well-designed data visuals do more than support text – they engage readers’ visuospatial mind and its ability to automatically interpret differences, patterns and changes over time.

This session will discuss user-friendly guidelines for, and examples of, successful data visualisation and data analysis.