Nancy Longnecker is Professor of Science Communication at University of Otago in New Zealand. Before moving to NZ, she developed and delivered UWA’s science communication program between 2002 and 2014. Her research program aims to develop an evidence base to determine impact and effectiveness of citizen science programs and other science engagement initiatives. She and her group examine factors that affect peoples’ attitudes towards science-related issues. They also examine how information can be used to change attitudes and behaviour while respecting values and different sources of knowledge. Most of her group’s research projects relate to environmental issues and sustainability or to attitudes about science more generally.

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How does your research contribute to Seeing Science Differently?
Social media provides opportunity for dispersed citizen scientists to interact and to benefit from each other’s experiences and expertise. These communities of practice could lead to greater participation in scientific activities.