Karen Pearce is a science communicator based in regional New South Wales and operating as a sole trader. Karen established Bloom Communication after working in communication and science-related roles for a number of years, in universities, government agencies and publishing. Since launching Bloom Communication in 2007, Karen has undertaken projects for local, state and federal government agencies, research agencies and private enterprise. She has particular experience in the communication of issues about climate change, the environment and natural resource management. The Earth Systems and Climate Change Hub discussed in this case study presentation is one of her clients.

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How does this work contribute to Seeing Science Differently?
The professional development session will provide insights on different ways to work in science communication, from sole traders to large businesses, inspire those thinking about working for themselves, and provide tips on how to succeed.

As science communicators we often focus on getting everyone ‘out there’ to see science differently. This case study presentation illustrates how, for effective science communication, it can be just as important to get scientists to see their science differently.