Clare Mullen, Helen Bloustein, Andrew Watkins, Paul Feikema, Leigh Young, Dan Murphy, James Shirvill
Bureau of Meteorology, Australia
The Bureau of Meteorology (BOM) is helping audiences ‘See Science Differently’ through the use of video and/or social media activites, as part of a package of science communication materials. In recent years, the Bureau of Meteorology has moved into the social media sphere; embracing YouTube, Facebook, Twitter, and LinkedIn on top of its largest internet content channel – the standard Bureau web pages.
Since 2015, the BOM has been producing the monthly Climate and Water Outlook video http://www.bom.gov.au/climate/outlooks/#/overview/video
Creating the video briefings involves a small multi-disciplinary team who start with a blank sheet of paper and, in less than 5 working days, release a polished four minute video to the BOM web, Facebook, YouTube. The video is also screened on ABC-TV Landline.
This case study will highlight the planning and delivery process for the Climate and Water Outlook videos, and its value to the Bureau and its stakeholders.